Surhat

Healthy and General

In-Game Advertising Market Size to Grow by almost USD 3.54

6 min read

For a more detailed analysis

The In-game advertising market is driven by the increasing popularity of mobile gaming. The growing adoption of smartphones and the increasing availability of high-speed internet have encouraged game-developing companies to increase their focus on improving app design. Also, vendors are increasingly adopting freemium models wherein the initial level of a game is offered free of cost, and users need to pay for accessing the advanced levels.

These factors have significantly increased the demand for mobile games among end-users. In addition, other factors such as an increase in the number of gamers and the growing partnership between advertisers and video game companies are expected to trigger the in-game advertising market toward witnessing a CAGR of 16% during the forecast period.

To learn about additional key drivers, trends, and challenges available with Technavio. Read Sample Report right now!

Major Three In-Game Advertising Market Participants:

Alphabet Inc.

Alphabet Inc. operates its business through segments such as Google and Other Bets. The company offers Google AdMob which provides in-game advertising services.

Anzu Ltd.

Anzu Ltd. operates its business through the Advertising services segment. The company offers in-game advertisement services for brands in premium games across various platforms such as mobiles and PCs.

Electronic Arts Inc.

Electronic Arts Inc. operates its business through Packaged goods and other segments. The company offers in-game advertising services for the games developed by the company.

To gain access to more vendor profiles with their key offerings available with Technavio, Buy the Sample Report Now! 

In-Game Advertising Market  Segmentation

  • Platform
  • Geographic Landscape
    • APAC
    • Europe
    • MEA
    • North America
    • South America

Based on the platform, the market saw maximum growth in the mobile segment. The growth of the segment can be attributed to the availability of low-cost, large-screen mobile devices with high display resolution which has enhanced the gaming experience of users.

Similarly, APAC presented maximum growth opportunities for vendors with a market share of 34%. Factors such as the increasing penetration internet and the rising adoption of low-cost smartphones are driving the market growth in the region.

Get more insights about the global trends impacting the future of the in-game advertising market Request Sample Report

Related Reports:

Game Streaming Market– The game streaming market’s growth momentum will accelerate at a CAGR of 9.15% and the market share will increase to USD 1.14 billion from 2021 to 2026.Click Here to Get an Exclusive Sample Report

Massive Multiplayer Online Role-playing Game (MMORPG) Market– The MMORPG market share is expected to increase to USD 7.99 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 9.87%. Click Here to Get an Exclusive Sample Report

In-game Advertising Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 16%

Market growth 2021-2025

$ 3.54 billion

Market structure

Concentrated

YoY growth (%)

9.34

Regional analysis

North America, APAC, Europe, MEA, and South America

Performing market contribution

APAC at 34%

Key consumer countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., ironSource Ltd., MediaSpike Inc., Motive Interactive Inc., Playwire LLC, RapidFire Inc., and WPP Plc

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents

1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain: In-game advertising

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.4 Market outlook: Forecast for 2020 – 2025
    • Exhibit 06: Global – Market size and forecast 2020 – 2025 ($ million)
    • Exhibit 07: Global market: Year-over-year growth 2020 – 2025 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
    • Exhibit 08: Five forces analysis 2020 & 2025
  • 4.2 Bargaining power of buyers
    • Exhibit 09: Bargaining power of buyers
  • 4.3 Bargaining power of suppliers
    • Exhibit 10: Bargaining power of suppliers
  • 4.4 Threat of new entrants
    • Exhibit 11: Threat of new entrants
  • 4.5 Threat of substitutes
    • Exhibit 12: Threat of substitutes
  • 4.6 Threat of rivalry
    • Exhibit 13: Threat of rivalry
  • 4.7 Market condition
    • Exhibit 14: Market condition – Five forces 2020

5 Market Segmentation by Platform

  • 5.1 Market segments
    • Exhibit 15: Platform – Market share 2020-2025 (%)
  • 5.2 Comparison by Platform
    • Exhibit 16: Comparison by Platform
  • 5.3 Mobile – Market size and forecast 2020-2025
    • Exhibit 17: Mobile – Market size and forecast 2020-2025 ($ million)
    • Exhibit 18: Mobile – Year-over-year growth 2020-2025 (%)
  • 5.4 Computing – Market size and forecast 2020-2025
    • Exhibit 19: Computing – Market size and forecast 2020-2025 ($ million)
    • Exhibit 20: Computing – Year-over-year growth 2020-2025 (%)
  • 5.5 Console – Market size and forecast 2020-2025
    • Exhibit 21: Console – Market size and forecast 2020-2025 ($ million)
    • Exhibit 22: Console – Year-over-year growth 2020-2025 (%)
  • 5.6 Market opportunity by Platform
    • Exhibit 23: Market opportunity by Platform

6 Customer landscape

  • 6.1 Customer landscape
    • Exhibit 24: Customer landscape

7 Geographic Landscape

  • 7.1 Geographic segmentation
    • Exhibit 25: Market share by geography 2020-2025 (%)
  • 7.2 Geographic comparison
    • Exhibit 26: Geographic comparison
  • 7.3 North America – Market size and forecast 2020-2025
    • Exhibit 27: North America – Market size and forecast 2020-2025 ($ million)
    • Exhibit 28: North America – Year-over-year growth 2020-2025 (%)
  • 7.4 APAC – Market size and forecast 2020-2025
    • Exhibit 29: APAC – Market size and forecast 2020-2025 ($ million)
    • Exhibit 30: APAC – Year-over-year growth 2020-2025 (%)
  • 7.5 Europe – Market size and forecast 2020-2025
    • Exhibit 31: Europe – Market size and forecast 2020-2025 ($ million)
    • Exhibit 32: Europe – Year-over-year growth 2020-2025 (%)
  • 7.6 MEA – Market size and forecast 2020-2025
    • Exhibit 33: MEA – Market size and forecast 2020-2025 ($ million)
    • Exhibit 34: MEA – Year-over-year growth 2020-2025 (%)
  • 7.7 South America – Market size and forecast 2020-2025
    • Exhibit 35: South America – Market size and forecast 2020-2025 ($ million)
    • Exhibit 36: South America – Year-over-year growth 2020-2025 (%)
  • 7.8 Key leading countries
    • Exhibit 37: Key leading countries
  • 7.9 Market opportunity by geography
    • Exhibit 38: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.2 Market challenges
    • Exhibit 39: Impact of drivers and challenges

9 Vendor Landscape

  • 9.1 Overview
    • Exhibit 40: Vendor landscape
  • 9.2 Landscape disruption
    • Exhibit 41: Landscape disruption
    • Exhibit 42: Industry risks

10 Vendor Analysis

  • 10.2 Market positioning of vendors
    • Exhibit 44: Market positioning of vendors
  • 10.3 Alphabet Inc.
    • Exhibit 45: Alphabet Inc. – Overview
    • Exhibit 46: Alphabet Inc. – Business segments
  • 10.4 Anzu Virtual Reality Ltd.
    • Exhibit 48: Anzu Virtual Reality Ltd. – Overview
    • Exhibit 49: Anzu Virtual Reality Ltd. – Product and service
    • Exhibit 50: Anzu Virtual Reality Ltd. – Key offerings
  • 10.5 Blizzard Entertainment Inc.
    • Exhibit 51: Blizzard Entertainment Inc. – Overview
    • Exhibit 52: Blizzard Entertainment Inc. – Product and service
    • Exhibit 53: Blizzard Entertainment Inc. – Key offerings
  • 10.6 Electronic Arts Inc.
    • Exhibit 54: Electronic Arts Inc. – Overview
    • Exhibit 55: Electronic Arts Inc. – Business segments
    • Exhibit 56: Electronic Arts Inc. – Key offerings
    • Exhibit 57: Electronic Arts Inc. – Segment focus
  • 10.7 ironSource Ltd.
    • Exhibit 58: ironSource Ltd. – Overview
    • Exhibit 59: ironSource Ltd. – Product and service
    • Exhibit 60: ironSource Ltd. – Key offerings
  • 10.8 MediaSpike Inc.
    • Exhibit 61: MediaSpike Inc. – Overview
    • Exhibit 62: MediaSpike Inc. – Product and service
    • Exhibit 63: MediaSpike Inc. – Key offerings
  • 10.9 Motive Interactive Inc.
    • Exhibit 64: Motive Interactive Inc. – Overview
    • Exhibit 65: Motive Interactive Inc. – Product and service
    • Exhibit 66: Motive Interactive Inc. – Key offerings
  • 10.10 Playwire LLC
    • Exhibit 67: Playwire LLC – Overview
    • Exhibit 68: Playwire LLC – Product and service
    • Exhibit 69: Playwire LLC – Key offerings
  • 10.11 RapidFire Inc.
    • Exhibit 70: RapidFire Inc. – Overview
    • Exhibit 71: RapidFire Inc. – Product and service
    • Exhibit 72: RapidFire Inc. – Key offerings
  • 10.12 WPP Plc
    • Exhibit 73: WPP Plc – Business segments
    • Exhibit 74: WPP Plc – Key offerings
    • Exhibit 75: WPP Plc – Segment focus

11 Appendix

  • 11.2 Currency conversion rates for US$
    • Exhibit 76: Currency conversion rates for US$
  • 11.3 Research methodology
    • Exhibit 77: Research Methodology
    • Exhibit 78: Validation techniques employed for market sizing
    • Exhibit 79: Information sources
  • 11.4 List of abbreviations
    • Exhibit 80: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio