Illustration: Pedro Nekoi
Get your carts ready: Amazon’s seventh-annual Prime Day has officially started. This year, the Prime-members-only two-day affair runs through July 13, in a return to the shopping event’s middle-of-July schedule. (If you remember, the past two Prime Days were in October and June.) And judging from all the early deals we’ve been tracking, 2022’s Prime Day is (once again) full of discounts on Strategist favorites — especially when it comes to fashion.
Below, we did the hard work of finding the very best of the best Prime Day fashion deals, concentrating on worth-it bargains from brands that are Strategist-staffer approved and/or cool-person recommended, including Calvin Klein underwear, Levi’s denim, and New Balance sneakers. To do that, we not only looked through our archives (you’ll see some of our greatest hits below), but we also double- (and triple-) checked the price history of the products to make sure you’re getting a good deal. You can scroll down for those finds or just click on one of the links below to skip ahead to a particular category. This list will be continually updated, so check back for even more deals. And if you see something you like, it’s best not to wait — the sale is live for only two days after all.
Women’s clothing | Women’s shoes | Women’s accessories | Men’s clothing | Men’s shoes | Men’s accessories | Kids’ clothing and shoes
The Wedgies — these don’t actually give you one — are (probably) our most-written-about jeans. “If you’re going to dip your toe in the pool of frump,” these are “shockingly flattering,” says Sara Zucker, director of social media at Korres.
This cult-favorite Calvin Klein bra counts writer Molly Lamoureux as a fan for its comfortable coverage. The memory-foam cups are designed to mold to your body.
Amazon’s in-house athleisure line, Core 10, rarely goes on sale. When former senior writer Karen Iorio Adelson tried out the brand, she liked how its workout wear didn’t show panty lines even while twisting and bending.
The “Goldilocks of jeans” is now 40 percent off. This style has two Strategist stamps of approval: Editor Maxine Builder considers the jeans “deliriously high,” while New York deputy editor Alexis Swerdloff likes their “worn-in-without-trying-too-hard wash.”
Crowned the “best skinny jean” in our guide to high-waist denim, the 720s are currently the cheapest they’ve been this year. Writer Diana McCorry describes them as having “a great silhouette when you stand up” with enough stretch to breathe.
Like Core 10, Amazon’s “The Drop” collection is only really marked down during Prime Day. This silky slip is an effortless piece you can wear on repeat, and it comes in tons of colors, including chartreuse, lime, and cobalt.
You could get the equally versatile skirt version while you’re at it, too.
Or get the Sherpa-lined version for a few dollars more to get ahead of fall.
At half off, this Calvin Klein unlined bralette is one of the best steals we’ve seen hiding in the sale. If you’re into a matching set, get the also-on-sale hipster panty at Zappos.
The triangle version of the logo’d bralette from above is the cheapest it’s been since last November. It’s similar to one that Strategist senior writer Liza Corsillo owns and considers her weekend bra since it’s supportive even sans underwire.
Despite e-commerce strategist Elizabeth Simakoff’s general bra weariness, this triangle bralette from undergarments start-up True & Co. made her a convert since you can turn the straps into a racerback or remove the pads for a seamless look.
Now just under $50, the Triple Kicks haven’t been this low in price since 2020. These earned the title of “best platforms” in our white-sneaker story, in which D.C.-based organizer Nina Sarhan points out that the soles absorb the shock of steps while walking for hours.
For a wear-anywhere pair of sunglasses, go with Ray-Ban — the brand’s Erika style hasn’t been this cheap since December.
Like lots of Levi’s we’ve spotted so far, the men’s version of the 501s are just under $50 now. The highly recommended jeans have a devout following, with former Strategist writer Jordan Bowman praising their “brilliant cut” and columnist Chris Black naming them a favorite basic.
We’ve dubbed these now-half-off 510s the best skinny jeans for men. Alex Simons, a brand and editorial manager at Netflix, explains that these are comfortable from the first try-on.
Score this polo shirt, which works on or off the court, from tennis-player-approved brand Lacoste for the lowest price since 2020.
So much Calvin Klein underwear is on sale, but you probably won’t find a better deal than this three-pack of boxer briefs.
The Harmans can do double duty as a running sneaker while being casual enough for short strolls.
The Charged Pursuits have several jogger-friendly design features, including a breathable mesh upper, a tirelike pattern on the outsole for traction, and foam padding at the ankle.
These classic Wayfarers haven’t been this cheap since last November. The style topped our list of the best men’s sunglasses for its universally flattering fit (not to mention how popular it is with celebrities including David Beckham).
And these pajamas are the cheapest we’ve ever seen them — to sweeten the deal, you can mix and match the pieces.
Or get the ever-growing toddler this five-piece set of plain T-shirts for rolling around in the dirt, finger painting, and other messy mischief.
Just as we’ve entered midsummer, this never-been-this-cheap swimsuit set comes with a rash guard for belly flops. The pieces are also outfitted with UPF-50 sun protection.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.